Research Assessment #8
Date: November 18th, 2016 Subject: Branding in Art MLA citation: Gallery, Agora. "6 Things You Can Do To Promote Your Art - Agora Advice Blog." Agora Advice Blog. Agora Gallery, ______25 Aug. 2016. Web. 18 Nov. 2016. Assessment: Research Assessment #8 In an effort to continue pursuing my Original Work, I looked further into branding. This time I found an article, “6 Things You Can Do To Promote Your Art - Agora Advice Blog” that focused deeply on basic steps of advertisement. They really reinforced what I already know, and I believe they will be useful guidelines when building my plan (for the original work). I also looked in a few different blogs from certain artists. It seems sharing my story and personality is the best way to gain the attention of an audience. Overall the message I am receiving is that my artwork and my brand should be a reflection of me, my struggles, my victories, and my thoughts. The first main focus of these 6 steps was building a presence and reputation. To do so building a website with active interaction is the first step to gaining people’s attention. In tandem with this I need to put my work, my portfolio, in the website. My blog should be centered on my art, but may fluctuate into other aspects in my life that influence my artwork. I found this quite refreshing and challenging. Putting my work out there encourages me to keep working and improving, while blogging about my work consistently also challenges me to be active online and, again, to keep painting. I want to try implementing this to my own ISM website if my final project has anything to do with consistent painting. Another main focus that encourages painting is to put my name out there. There are quite a few ways to do this, each work fairly well together. The first is to join art competitions and galleries. These will encourage me to paint more often and to improve based on the criticism I receive. The next method is networking; like any other job I need to be readily available to go out to art galleries, join organizations, and join community events to introduce myself to the the art community around me. I also need to talk to those I make contact with and build a relationship. This one is challenging. To join any of these so that I can build AND maintain relationships is, to say the least, daunting. However it will encourage me to reach out and to take action. I believe this will be incredibly beneficial in building up my social skills and training me to reach out to people. I feel like a large aspect to be successful in building a brand is being active. I need to consistently work with my community and contacts so that they remember me. Hopefully be remember me, they might be encouraged to buy my artwork. I must keep one thing in mind, something that has a tendency to slip off my mind. My focus is not to sell artwork, when branding, it's to sell myself. My brand and I need to be part of people’s lives. The only way to do this is to dedicate myself to building everything in my life towards my art. I feel as that is a good step in my Original Work plan, everything should lead back to my art, my passion.
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Research Assessment #7
Date: November 15th, 2016 Subject: Branding in Art MLA citation: Horejs, Jason. "Cultivating Your Brand as an Artist." Red Dot Blog. Xanadu Gallery, 10 Nov. _______ _____2016. Web. 15 Nov. 2016. Assessment: Research Assessment #7 For this research assessment I wanted to start researching for my Original Work: a plan to brand myself. I want to look into this so that I may better prepare myself to become an artist. I know the main drive for art should be my passion; by having a plan that can guarantee some direction to follow my passion I enable myself to focus more on my work. I want to ensure I will be able to pay the bills as an artist, so I need to be prepared to do everything I can to get my name out in the world. I stumbled into an article titled, “Cultivating Your Brand as an Artist,” which encouraged me to look into branding in further detail. It specified the basics and the type of mindset I need for advertising. The main focus that I gathered from the article was that I should focus on myself when branding, rather than on my art. My brand should be focused on my aspirations, style, and personality. The goal is to have people buy a product not because it looks good, but because I made it. This is quite encouraging, I am a person who is very focused on building a unique identity that stands apart from others, so this would not be too much of a stretch. To do this I would need to focus on developing a style and branding myself accordingly. Thinking about it I can relate my style to the previously researched impressionism. I would love to focus on building this semi-realistic style that stands apart from other artworks. Of course I need to really narrow down on what kind of artist I am, so that will be a focus of mine throughout ISM and the rest of my life. Another focus on the article was building a relationships with customers. This quickly relates to my experience with Howard Kelley, who stressed the importance of building a connection with employers. To ensure a steady income I need to make sure I have an audience, so that is what I will plan to build with my brand. I think this would not be too difficult for me; I love conversations and engaging in social events. To have a personal connection with those that buy my work would encourage me to improve drastically. So to build up an audience, I will work on figuring out social events I would synergise well with and practice networking with people. Throughout ISM I have received mainly positive feedback during social engagement, so I would love to continue practicing and bettering my social skills. This leads to ever looming theme of my ISM experience, passion. I need to cultivate my passion to succeed in this world. I need passion to consistently work on bettering myself and finding my style, aspirations, and identity. I need passion to engage in personal relationships with people about art. Most importantly, I need passion to work in a job such as art. I will work on creating my own unique brand, and to do that I will cultivate my ever-developing style and personality that makes me unique. |