Research Assessment #7
Date: November 15th, 2016
Subject: Branding in Art
Horejs, Jason. "Cultivating Your Brand as an Artist." Red Dot Blog. Xanadu Gallery, 10 Nov. _______
_____2016. Web. 15 Nov. 2016.
Assessment: Research Assessment #7
For this research assessment I wanted to start researching for my Original Work: a plan to brand myself. I want to look into this so that I may better prepare myself to become an artist. I know the main drive for art should be my passion; by having a plan that can guarantee some direction to follow my passion I enable myself to focus more on my work. I want to ensure I will be able to pay the bills as an artist, so I need to be prepared to do everything I can to get my name out in the world. I stumbled into an article titled, “Cultivating Your Brand as an Artist,” which encouraged me to look into branding in further detail. It specified the basics and the type of mindset I need for advertising.
The main focus that I gathered from the article was that I should focus on myself when branding, rather than on my art. My brand should be focused on my aspirations, style, and personality. The goal is to have people buy a product not because it looks good, but because I made it. This is quite encouraging, I am a person who is very focused on building a unique identity that stands apart from others, so this would not be too much of a stretch. To do this I would need to focus on developing a style and branding myself accordingly. Thinking about it I can relate my style to the previously researched impressionism. I would love to focus on building this semi-realistic style that stands apart from other artworks. Of course I need to really narrow down on what kind of artist I am, so that will be a focus of mine throughout ISM and the rest of my life.
Another focus on the article was building a relationships with customers. This quickly relates to my experience with Howard Kelley, who stressed the importance of building a connection with employers. To ensure a steady income I need to make sure I have an audience, so that is what I will plan to build with my brand. I think this would not be too difficult for me; I love conversations and engaging in social events. To have a personal connection with those that buy my work would encourage me to improve drastically. So to build up an audience, I will work on figuring out social events I would synergise well with and practice networking with people. Throughout ISM I have received mainly positive feedback during social engagement, so I would love to continue practicing and bettering my social skills.
This leads to ever looming theme of my ISM experience, passion. I need to cultivate my passion to succeed in this world. I need passion to consistently work on bettering myself and finding my style, aspirations, and identity. I need passion to engage in personal relationships with people about art. Most importantly, I need passion to work in a job such as art. I will work on creating my own unique brand, and to do that I will cultivate my ever-developing style and personality that makes me unique.