Research Assessment #8
Date: November 18th, 2016
Subject: Branding in Art
Gallery, Agora. "6 Things You Can Do To Promote Your Art - Agora Advice Blog." Agora Advice Blog. Agora Gallery, ______25 Aug. 2016. Web. 18 Nov. 2016.
Assessment: Research Assessment #8
In an effort to continue pursuing my Original Work, I looked further into branding. This time I found an article, “6 Things You Can Do To Promote Your Art - Agora Advice Blog” that focused deeply on basic steps of advertisement. They really reinforced what I already know, and I believe they will be useful guidelines when building my plan (for the original work). I also looked in a few different blogs from certain artists. It seems sharing my story and personality is the best way to gain the attention of an audience. Overall the message I am receiving is that my artwork and my brand should be a reflection of me, my struggles, my victories, and my thoughts.
The first main focus of these 6 steps was building a presence and reputation. To do so building a website with active interaction is the first step to gaining people’s attention. In tandem with this I need to put my work, my portfolio, in the website. My blog should be centered on my art, but may fluctuate into other aspects in my life that influence my artwork. I found this quite refreshing and challenging. Putting my work out there encourages me to keep working and improving, while blogging about my work consistently also challenges me to be active online and, again, to keep painting. I want to try implementing this to my own ISM website if my final project has anything to do with consistent painting.
Another main focus that encourages painting is to put my name out there. There are quite a few ways to do this, each work fairly well together. The first is to join art competitions and galleries. These will encourage me to paint more often and to improve based on the criticism I receive. The next method is networking; like any other job I need to be readily available to go out to art galleries, join organizations, and join community events to introduce myself to the the art community around me. I also need to talk to those I make contact with and build a relationship. This one is challenging. To join any of these so that I can build AND maintain relationships is, to say the least, daunting. However it will encourage me to reach out and to take action. I believe this will be incredibly beneficial in building up my social skills and training me to reach out to people.
I feel like a large aspect to be successful in building a brand is being active. I need to consistently work with my community and contacts so that they remember me. Hopefully be remember me, they might be encouraged to buy my artwork. I must keep one thing in mind, something that has a tendency to slip off my mind. My focus is not to sell artwork, when branding, it's to sell myself. My brand and I need to be part of people’s lives. The only way to do this is to dedicate myself to building everything in my life towards my art. I feel as that is a good step in my Original Work plan, everything should lead back to my art, my passion.