Name of Professional: Norm Cox
Profession: Graphic Designer
Company: Cox & Hall
Date of Interview: 11/20/16
For my fifth interview I interviewed Norm Cox, a graphic designer. I was looking forwards to learning more about marketing during this interview; I had heard and read Mr. Cox was incredibly successful in the subject. I am looking into marketing for my original work. Marketing is important in establishing guidelines for my future self in how to follow a career in art. I believe some sort of plan is needed for me to successfully explore a career like painting.
My interview with Mr. Cox consisted mostly on adaptability. Mr. Cox told me to take every course I find interesting during my time in college. He explained it would help me discover other passions that could aid me in finding a career right for me. Having a varied experience makes it easy to adapt those skills into other aspects of art, such as marketing. I found this exciting. I have always been a person open to new topics and courses, such as history. This encourages me to look further into my passion and find truly learn exactly what I want to pursue as a career. Mr. Cox also stressed the importance of adaptability in branding one’s self. He explained that one should adapt their style and personality to their website. Not only does it help in providing originality, but it also introduced the artist to those visiting the website. This information was slightly daunting. I have not fully developed a style or a specific brand for myself, so I feel this is something I need to work on. I need to consistently develop myself in order to figure out exactly how I want to show myself to the world. For that reason I plan to focus more on creating art rather than other aspects of being a painter.
Something completely unexpected that Mr. Cox stressed was the importance of writing in any career. He stated that without writing someone cannot communicate effectively and their ideas will never be understood. This makes sense, communication is vital in any career, and if I am unable to communicate effectively it could hurt me severely. This information makes me glad I am taking this class because it is teaching me exactly what I need. The large focus of writing and communication this class has is incredibly beneficial in developing was Mr. Cox values so deeply. This information means in addition to focusing on creating art I will also continue developing my writing.
I found that a recurring theme with Mr. Cox was dedication and improvement. To be a successful artist one needs to be dedicated to developing themselves constantly. He states that an artist’s main focus should be developing their art and passions. I found this heartwarming. That is what I want to do. I want to develop a distinct style and enjoy myself in my work. I remember Mr. Cox said, “luck is nothing more than preparation.” I have been developing myself and preparing for my future throughout this year; I will continue to do so to an even greater degree.
The most surprising thing I learned from Mr. Cox was how he described the aspect of niches in art. He stated that every successful artist finds a niche, like in of his friends who paints golf courses. These artists usually find a niche that has a loyal following that will buy their paintings. The best part about this is that usually the niche is something the artists love to paint. I still have not developed a distinct style, but when I do, I hope to find a niche that enjoys it.